I found a blog entry from earlier this summer full of Adsense tips from someone who supposedly did very well with Adsense. The blog author apparently just stumbled into this mystery man who was very successful with Adsense and decided to share his tips. It could have been a “guru” or some random guy on the street, but he didn’t want his identity revealed.
However, he shared plenty of tips, so let’s dissect this article to see if he knows his stuff…
Adsense outperforms affiliate programs
The first thing we learn is that this dude sucks at promoting affiliate programs. If Adsense outperforms affiliate programs, sorry, but that’s pathetic. I guess it could depend on the site, but if you actually promote the affiliate program instead of using crappy banner ads, affiliate programs should outperform Adsense by far.
Ad placement
This sounds good. Put some rectangles in your content so the text wraps around it, yep, I do that a lot myself. Limit your ads, yep, you don’t want to display the cheap ads.
Ad design
Match the colors to your site, yep, pretty good here as well.
Alternating colors, yep, very good tip to prevent ad blindness.
Targeting ads
Mention the product on the page, yeah, basic stuff. How else are you going to target the ads?
However, I’ve never noticed improvements by using Google’s “ad section” crap.
Long-term strategy
This is definitely flawed…
If every page you make raises just $.04 per day from the time the page ranks and you put up 5 pages per day you’ll raise your income $.20 per day. With 365 days in a year you’ll make $73.00 more per day!
If a page makes 4 cents a day and you add 5 pages, you still make 4 cents. You won’t get 20 cents unless you bring in more traffic. That 4 cent click you got also meant that the visitor left your site…
Defense
Gotta disagree again here. Several “not much” sites will cause you to be overworked and annoyed and not get anywhere long term. Sorry to be the bearer of bad news.
You’re probably better off with a flagship site and defensible traffic.
Build a good site and don’t get too concerned about updates.
For example, how many big sites get wiped out all at once from some little update? I can’t think of any…
Squidoo got a spam penalty from Google recently. Whoopity doo, their Alexa rank is still under 500. I think they’re doing fine, maybe even better (since they’re cracking down on spammers.)
When Google puts more work into banning link exchanges, what will happen to all your puny sites that only got indexed thanks to link exchanges?
Don’t work with partners.
It’s true that working with partners can lead to disputes and trouble, but how many big businesses have only one person? Johnny Cupcakes is big and run mostly by John, but he still has help keeping things operating smoothly.
Link building
Get one way links. Really? That’s priceless advice. How do you suggest new little sites get lots of one-way links?
Maybe that can be the subject of your next article??
“Make a good helpful site: don’t pull tricks and you’ll get there.”
OK, that’s a good way for him to sum things up.
Overall the article is worth a read, especially if you’re new to Adsense. Even if you know your stuff, you might get an idea from it, but don’t expect much. Just don’t take this guy’s advice when it comes to affiliate marketing!
0 comments
Post a Comment